A BRANDY BRAND BUILT FROM THE BOTTLE UP
We developed Generaal Brandewyn’s entire premium identity—from handcrafted bottle labels to event gazebos—establishing a bold, unmistakable presence across physical and digital landscapes.
GENERAL OVERVIEW
Crafted a 360° liquor branding experience that merges South African heritage with modern luxury, including:
- Product branding: Distinctive bottle labels, packaging, and seal design
- Digital presence: Content-rich website with e-commerce functionality
- Promotional ecosystem: Flags, banners, gazebos, and branded apparel (caps/shirts)
- Social media strategy: Platform-specific content calendars and visual templates
PROJECT SCOPE
- Full brand identity & style guidelines
- Product labeling & packaging design
- Event/exhibition collateral
- Digital assets & web development
- Social media launch strategy
CUSTOMER SITE
Die Generaal Brandewyn
